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AO is a UK-based company that specializes in household appliances and electrical goods. They offer a wide range of products, including fridges, freezers, washing machines, and tumble dryers.
Started by John Roberts in 1981, AO was originally called Roberts and Co. From the beginning, they offered a no-quibble refund policy on their appliances to ensure that people could shop with confidence.
They are one of the UK's largest online retailers and have over 13 million customers who purchase household appliances and electrical goods.
Sainsbury's was AO's first client with other notable clients including B&Q, Marks & Spencer, and Argos.
The company is now run by John Robert's son Tony Roberts who took over the business in 2007.
In 2017, AO was acquired by the Japanese company Hony Capital for a reported £500 million.
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